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Blogger to Author

Aug 8, 2019

More and more infopreneurs and thought leaders are writing and publishing books. (Yes, bloggers, this includes you, too.) And, they’re doing it for good reason: a book is a great way to expand your authority, credibility, and visibility. It’s also a tool for building a business. In a world where potential clients spend just a few seconds looking at most of your content, a book is a unique opportunity to build a longer, deeper relationship.

Unfortunately, many of those authors and authors-to-be make some big mistakes when they’re creating their books. I see so many of them spending time writing a book that isn’t the best complement to their business. Ultimately, their books aren’t as successful as they could have been. And, those books wind up having a much smaller impact on the author’s business.

In this episode, I want to share the biggest mistakes I see infopreneur and thought leader authors make with their books (and, more specifically, their self-published books). If you’re writing or thinking about writing a book to build your business, I encourage you to listen carefully. Avoiding these mistakes will help you create a better book that will help you take your business to the next level.

Show notes and transcript: